| Canterbury/Bankstown, Liverpool / Fairfield, Western Sydney, Eastern Suburbs, Inner West Region, Parramatta Region, Macarthur/Camden Region, St George Region, Sutherland Region, Hills District Region, Lower - North Shore, Upper - North Shore, Northern Beaches |
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| E-Commerce Website |
| How many of your website visitors are turning into customers? We will help make your ecommerce website your most effective selling tool. |
- Our ecommerce design process helps increase conversion rates.
- Our ecommerce content mgmt system gives you full control.
- We integrate your website with social media to help users engage with you online.
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| Portfolio |
| Our ecommerce designs are focused on providing the user with clear messaging and strong calls-to-action to push them to take action. User interfaces are intuitively designed, pages load quickly, and checkout is a breeze. |
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| Web Design Packages |
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| E-Commerce Website Features |
| Features of a Successful Ecommerce Website |
- Featured Promotions. Highlight certain promotions, usually seasonal which can push traffic to specific parts of your website. For example, our client, Anthony.com features their Father’s Day gift bags on their homepage the weeks leading up to Father’s Day. This helps the Anthony team increase sales of these items, which are high in demand.
- Search and Auto-Complete. Give users the flexibility of searching for products that they are interested in. If the search bar suggests to them results, that will help you sell more by sending traffic to those specific products or categories rather than displaying a general search results page.
- Sorting, Filtering, and Viewing All. Allow your customers to customize their ecommerce experience. Give them the ability to arrange your category pages as they please; to sort using various criteria like prices, popularity, a-z, etc. Also provide filters where necessary. Many customers do not enjoy clicking through pages of products and having a “View All” option is a good idea.
- Quick Preview. For fear of having to wait for another page to load, many customers may not want to click through to view your product pages. Instead, using a quick preview on category pages will provide them with the information they need to decide if they want the product without having to click through to the product page. Just like having secondary calls-to-action, a quick preview option gives users a secondary choice when browsing your ecommerce website.
- Related Products. When a customer visits a particular product page, which demonstrates interest in that type of product, which solves a problem. Why not show them other products that either compliment the product being looked at or solve similar problems? This type of feature can keep users on your website for longer and increase the amount of money that each customer spends.
- Share Features. Give your customers quick and easy ways to share your ecommerce pages with friends and colleagues. Although it is very easy to do this manually, it increases the chances that someone will share a product with a friend if there is an easy-to-use button to do so.
- Out of Stock. Just because some products, sizes, or colors go out of stock, does not mean that your customers should have no options. When such an event occurs, allow customers to sign-up to be notified when the product size and color they desired is back in stock. That way they are less likely to go to a competitor and shows that you care about serving their needs.
- Product Details. Extensive product details can make the difference between almost making a sale and an actual sale. If a customer cannot find all the information they are looking for regarding a product, they may feel too uncertain about completing their purchase. It is very important to provide all of the information that you have on your products in a clean, concise manner.
- Dynamic Shopping Cart. When a visitor adds an item to your ecommerce shopping cart, rather than taking them straight to the shopping cart, display your shopping cart on the page in a small window that dynamically populates with the product(s) the customer is adding. This way the user experience is smooth and the customer is assured that their products have been added to the cart.
- Save for Later. Many visitors may add a number of items to their shopping cart without having the intention of actually completing their purchase. Rather than forcing your customers to make the black and white choice of deleting a product from the cart or buying it, allow them instead to save it for later.
- Shipping Cost Calculator. Allow customers to calculate the shipping costs directly from your ecommerce shopping cart before going through the checkout process. The purpose of this is to avoid having users who leave due to the uncertainty they face going into the checkout process. Since the checkout process is a significant investment of time and effort, many will rather not start the process than find out halfway through that your ecommerce shipping costs are too high. Instead, give them the ability to find out upfront, to avoid disappointment later. This may also give them the chance to go back and change some of the items in their cart or save them for later.
- Shipping Options. Do not use a flat rate or a single rate for shipping. Different customers will want products to arrive immediately; some do not care and are fine with paying less to have products come within 2 weeks. Cater to all types of clients to avoid a drop-off in sales due to shipping options.
- Payment Confirmation. Clicking the final “Submit Payment” button for many customers can be a stressful moment. Calm their nerves by not only displaying a payment confirmation page, but also send an email confirming reception of their payment, containing next steps that they should expect.
- Order Tracking. Once an order has shipped, provide your customers with tracking information so they can feel at ease during the processing of their order.
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| Back-end Features of a Successful Ecommerce Website |
- Dashboard. As the administrator of your website, you should have a place where you can review all pertinent information regarding your ecommerce performance. An ecommerce dashboard should be customizable and offer summary information regarding various aspects ofthe website: out of stock items, information requests, sales figures, and ecommerce performance metrics.
- Administrator Management. You may have a team to work on your website, which means you should be able to give each team member a certain amount of administrative control. You should be able to decide what sections of your ecommerce CMS each team member can edit or view.
- META Data Control. Ability to control your meta data is crucial when trying to get your ecommerce website to rank well for various relevant keywords in search engines. You should be able to customize the title tag of every page on your website as well as easily create rules for types of pages to handle title tag creation. For example, you would not want to have to write the page title of each and every product on your website, especially if you have thousands of products. Instead, creating rules for each product will help you optimize a large number of product pages all at once.
- Creation and Editing. A robots.txt file allows you to limit what content search engine crawlers get access to. Your ecommerce CMS should allow you to upload a robots.txt and also be able to edit it if need be.
- Creation and Editing. A sitemap.xml file tells search engines of all the pages on your website, to ensure that those pages get crawled.
- Tracking Code Addition and Editing. Whether it’s your Google Analytics code or Google Website Optimizer, you should have the ability to easily add and update tracking code on various pages. This will compress ecommerce testing timelines by skipping the need for a web developer each time work is required.
- Store Management. Each of your categories, subcategories, and products should be easily editable through your ecommerce back-end. That includes updating of product colors, sizes, descriptions, etc and ability to specific which categories/subcategories to feature on the home page or menu.
- Order Management. Whether you have integrated with a 3rd party system or not, you should have a comprehensive understanding of the status of sales on the website, shipping orders, and customer information.
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| Customer's Testimonials |
| We build long-lasting relationships with our clients by treating their projects as our own. Our clients understand this and their praise is reflective of this. |
Heptik has worked closely with our organization, and collectively we have made excellent strides towards our goals during the past 8 months. Our web page finally meets our expectations. Thanks to Heptik we can finally see day light at the end of the tunnel. I highly recommend Heptik to your organization. Their staff has the skills to make your e-commerce dreams a reality.
John
Owner - Florist Online Sydney |
It was a dream working with Heptik Technologies. They always seemed to be three steps ahead of me, with patience, diligence and excellent punctuality. One of the best decisions of my career was to go with Heptik Technologies.
Bessy Amood
Owner - BessysFloralDesign |
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Web Development
